
It seems like there is always some new kind of marketing trend each day. Between tagging, tweeting, commenting, blogging and joining groups, it seems easy for your business to get lost in the jumble of things. As a social media addict, I at times lose hours to my habit/addiction. But social media marketing should not be one of them. Social media is a great way to get word out about your business and its capabilities. Whether it’s through Facebook, Twitter, LinkedIn or any other social media outlet, word spreads around and it is a great way to make connections and network with others in your industry.
As opposed to traditional marketing strategies like advertisements through different forms of standard media, social media marketing is a new-ish method of marketing your business and it is transforming the ways in which we speak today. With the growth of Internet users and smart phone owners, it is now easier than ever to find information, discuss news and reach a larger audience, all without your checkbook every being disturbed. According to Dave Evans and Jake McKee, authors of Social Media Marketing: The Next Generation of Business Engagement, “A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, Myspace, and Twitter.” Over half of users!
With such a large audience to reach out to, BigMachines has taken the opportunity to use resources like Facebook, Twitter and blogging to inform both prospects and customers about our capabilities, press releases and best practices. By taking advantage of new social media trends, BigMachines can reach more people than we could have before. Our clients can not only be up-to-date about news like the annual BigIdeas Conference and new software releases, but they can discuss these topics together as well. They can also have more access to information about different aspects of our software including Enterprise Resource Planning software, online sales tools and proposal automation. Best of all, our customers can interact with one another and share ideas and best practices. We have found great success with social media not because we are industry geniuses (even though we like to think we are) but because we center all of our offerings on our customers. We let them guide us on topics to even how we shape our product.
With social media marketing, we can increase sales and provide more information and resources to our customers and prospects. Social media marketing is the future in building both the knowledge about your business and its success. If you haven’t done so already, join the movement!
Join the Official BigMachines Facebook Page here.
Join one of BigMachines' LinkedIn Forums here.
Join my network of professionals on LinkedIn here.
Tweet with us here.
See what I have to say about the IT and Sales Industry on Twitter here.




In keeping up with the spirit of March Madness, BigMachines’ sales team functions in much the same way. Similar to the basketball coach, Sales Managers must coordinate their team of associates and interns in order to find leads and make contacts. Ultimately, the manager's goal is to call the plays and close the sale, much like that last-second, buzzer-beater shot that ensured Duke a spot in the championship. The Sales Associates run out the play and use online sales tools like sales and marketing software, proposal development software, and an order management system to help close the case. Without the proper resources to research, contact and inform the client of BigMachines’ capabilities, the sales team would end up on the losing side of things like Kentucky. 

BigMachines booth at Dreamforce was buzzing throughout the event with many new and experienced salesforce.com CRM users interested in learning more about
"Kodak...recognized that by implementing an on-demand solution from BigMachines, it would minimize the capital and time needed from Kodak's IT department...Plus we've shortened our sales cycles."