When a breadth of plausible explanations for a phenomenon is
available, Occam’s razor reminds us that the simplest, most
succinct explanation is the best one. Kodak was placed
in a similar situation in 2006 after a series of acquisitions
created a range of different sales management tools. After
integrating these acquisitions into their Graphic Communications
Gropu (GCG), Kodak realized that it was using different quoting
tools, pricing practices, polices, and procedures to sell to the
same customer base. Because Kodak was already pleased with
their CRM and ERP systems, they found no reason to replace their
entire system. They needed a system that was functional enough to
exist in their...
read more »