It shouldn’t come as a surprise that much has changed since my grandfather’s sales days. Back then, he would travel to customers and prospects with a heavy bag of products so he could demonstrate how the product worked and interacted with its various components. Over the years, sales professionals started to move away from this approach – in part due to the back breaking pain it caused. Instead, some started to carry paper catalogs. While not as heavy to carry, these were (and still are) pricey and much more difficult to use for new and existing customers in terms of visualizing how the product actually worked.
Today, sales professionals have a new sales bag – the iPad. With the third generation iPad in the hands of more than three million people, it is having a huge impact on the way we do business – and the sales department is leading their companies through this transformation toward mobility by using the iPad and other tablets as a sales tool while out in the field. Sales professionals are using the iPad while in front of their customers to have a conversation about their products’ features and options, providing an opportunity for product configuration on the spot.
In fact, here at BigMachines, we recently conducted our Second Annual Benchmark Survey, which takes a look at the state of the sales industry today. The findings show that sales mobility is continuously growing with 66.7% of respondents currently using a tablet or mobile device for selling while on the road. More so, the survey results indicate that face-to-face contact still provides the greatest success with prospects and customers. Taking both those points into consideration, this next statistic shouldn’t be too shocking: a total of 62.5% said their mobile device is important for completing complex sales.
Here are just a few instances as to why the iPad is enhancing the face-to-face interaction between the sales rep and customers and prospects:
- It provides easy access to critical data on-the-go. The more information a sales rep has about a particular customer or prospect going into a meeting, the greater the chance ofclosing a deal.
- It enables quick and professional price quotes on the spot. With the proper applications, an entire proposal can be generated in front of the customer and terms quickly negotiated.
- It adds an extra degree of transparency to the deal, which customers appreciate. As quotes and proposals are generated in plain sight, they have full visibility into what is being negotiated throughout the process.
- While closing deals faster is an obvious plus for sales reps, it is also advantageous to the client. The faster a customer is delivered the product or service it needs, the better off it will be.
- The iPad can minimize, or even eliminate, the confusion that often accompanies complex orders. It is equipped with adequate software applications for pricing and quoting in real-time, enabling sales rep to walk a customer through an entire order in-person, all while allowing the rep to easily explain and iterate through all of the options available right in front of the customer.
It’s pretty incredible how this new, lightweight sales bag is revolutionizing the way the sales professionals do their jobs better while on the road – ultimately leading to increased productivity and an improved bottom line.
So, tell me, is your organization rolling out the iPad to the sales force? What does your sales bag look like?
Tim Handorf
VP of Product Management






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