This post was recently featured on CRM.com.There is a systematic
shift happening in business. Organizations are becoming aware of
the need to tap into new sales channels, but they often do so
without adequate planning. B2B ecommerce is gaining increasing
interest and adoption as a way to expand sales channels.
Multichannel selling is a great path to increase revenue, but sales
executives can't tackle every channel, online, offline, mobile,
ecommerce, etc., without the tools necessary to monitor, manage,
and follow up.The bottom line is that most organizations neither
sell efficiently nor effectively. Despite the fact that a high
performing sales organization is key to growth, our survey...
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